W&H Peacock

 

Sector: auctioneers and valuers

Project: new comprehensive image library post relocation to bespoke premises.

Auction house core marketing image library.jpeg

As W & H Peacock, auctioneers est. 1901, moved into their new bespoke 35000sq ft premises, we were commissioned to create a full image library showcasing all the new expanded operation has to offer.

The new purpose-built Auction Centre, designed with high environmentally-friendly build features and operational credentials, is set in landscaped surroundings with native planting and investment in wildlife habitat.

Working with the senior management team, we developed a full plan of photography content to support the Marketing and Communications functions, in print and online.

Shot live over a number of days at key auctions, the objective was to naturally showcase all the spaces, staff in action, the wide range of facilities available and give a sense of the experience of visiting an auction, all through artistically-led reportage photography.

The images clearly show the quality of the build, friendliness of the team and the care and attention invested in making both sellers and buyers, old and new, have an enjoyable and successful experience and support next phases of growth.

Imagery has been used in print catalogues, web, in-store promotional banners, advertising and general communications as part of the unlimited business use package provided.