Unilever and Goodman are global businesses, so decorating their new 54,000 sq ft building The Exchange at Colworth Science Park, with bespoke artwork was a fantastic commission.
This new multi £m building complex features a state-of-the-art innovation hub and research facility plus conference facility.
The plan was to use a mubsta Decorate solution to create a series of unique, abstract artwork pieces that would provide colour and dynamism to the open plan spaces, boardrooms and corridors but, in line with other Mubsta projects, be the gateway to stories about underlying innovation and commercialisation heritage, without “branding” it as such. The images would be heritage driven but modern, unique and innovative.
Working directly with various onsite teams, exclusive access was given to their secure operational pilot plants for ice-cream and beverages to view the processes at work and create raw photographic material from which to create a Gallery of abstract pieces. The raw material was then graded, sorted and a Gallery of abstract bold works created using our unique styles and techniques of digital enhancement. A core value of our work is that no distortion to the underlying structure of the images is undertaken so there is a valid link to the content and therefore the story that can be told or evolved. It is about a theme, a view, a selection and creative colour-work.
From the Gallery, the Directorate chose 26 pieces of artwork with each to have an interpretive story to go with it; the feedback from those viewing the pieces so far has been excellent and they have promoted questions, dialogue and opinion in addition to their decorative power. The pieces were presented on high-quality acrylic plus a dynamic covering to two sets of doors in the open-plan area.