Eco Pure Waters Ltd are long-established producers of innovative, eco-friendly, in-house water filtration systems and bespoke, printed bottles for the hotel and restaurant sectors. As part of their growth and expansion plans Mubsta was commissioned to create a new Define business image library. Following a site visit, a plan was put together with the MD and Marketing Manager to reflect the dynamics, skills and aspirations of the business and then define this through new, unique images.
The first phase was to undertake some reportage photography at the factory defining the processes of hand-printing and firing the re-usable bottles, a batch of which were on the way to the Maldives. Images were created illustrating the racks of individual screen prints, the setting up of the machine and application of ink, plus the skill of the craftsman cleanly hand-printing names and logos on the bottles before being loaded and unloaded, with great care, into the kilns. The objective being to show their skill, attention to quality and professionalism as a competitive difference.
This work was coupled with site visits to some of their London clients notably Indian cafe, “Dishoom” on Upper St Martins Lane, award-winning Clerkenwell brasserie “The Modern Pantry“, the “Radisson” in Mayfair and 5 star hotel and restaurant “Threadneedles” in the City of London. Here their bottles and systems were photographed honestly in their in-use surroundings using natural light. Finally, work on their new own brand solution”One Green Bottle” was shot on location at “The Spread Eagle” in Thame.
This library of people, places, process and product imagery is now being weaved into new website and promotional media for 2012. Additional projects for Eco Pure Waters include documenting their presence at “The Restaurant Show 2011″ at Earls Court saw as main water sponsor in the on-site restaurant, technical demos and at the Chef of The Year competition plus a high-profile presence at Hotelympia.
See the images in use at www.ecopurewaters.com