The Bright Sparc Awards is a high-profile event recognising technology based entrepreneurs in the Buckinghamshire, Bedfordshire and Northamptonshire areas of the UK and sponsored by key names in the private and public sector supporting innovation and economic growth. Mubsta was commissioned to help move the event theme forward with solutions that helped Define and Decorate and Document.
- DEFINE - 24 business film clips/interviews, woven into 8 media category segments, that would illustrate the finalists at the evening in the “and the shortlisted businesses are…” section. Every finalist business was visited, interviewed by Mubsta and output edited into 90 seconds of meaningful explanation for the audience.
- DECORATE – 22 individual 2m artistic banners representing the finalists business, drawn from a new unique image created directly from their on-site activities without using existing marketing materials. These banners dressed the Awards at Cranfield University and were retained by the finalists as part of their prize.
- DOCUMENT – the Awards evening through natural reportage. See the montage of photos from the Evening below…